B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
23%
23% -- engagement rate increase for Long text posts compared to videos (2024)
Long text posts beat videos in engagement rate by 23% based on a 2024 analysis of over 100,000 posts by Mark Schaefer.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
75
Source
Mark Schaefer
Primary
Tier A
https://famefact.com/2025/12/22/social-engagement-raten-steigern-was-die-wissenschaft-empfiehlt/ ↗
Source Article
Social Engagement-Raten steigern: Was die Wissenschaft empfiehlt | famefact
Dienstag, 14:30 Uhr: Sie starren auf Ihr Social Media Dashboard und die Zahlen sprechen eine klare Sprache. Trotz 50.000 Followern generiert Ihr letzter Post gerade mal 23 Likes und zwei belanglose Kommentare. Während Ihre Konkurrenz mit halb so vielen Followern regelmäßig hunderte Interaktionen erz…
Original Research
Mark Schaefer
· Original study ↗
Methodology
Data analysis by Mark Schaefer
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Long text posts compared to videos: 23% engagement rate increase. Source: Mark Schaefer (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/engagement-rate-increase-long-text-posts
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<blockquote cite="https://lighthousedata.io/data/engagement-rate-increase-long-text-posts" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- engagement rate increase for Long text posts compared to videos<br><small>Source: Mark Schaefer (2024) · <a href="https://lighthousedata.io/data/engagement-rate-increase-long-text-posts" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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