B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- engagement rate increase for Posts with strategically placed emojis (2023)
Social media posts with strategically placed emojis receive 48% more engagement than text-only posts according to a 2023 MIT study.
- Only applies when emojis are psychologically appropriately placed
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
75
Source
Massachusetts Institute of Technology
Primary
Tier A
https://famefact.com/2025/12/22/social-engagement-raten-steigern-was-die-wissenschaft-empfiehlt/ ↗
Source Article
Social Engagement-Raten steigern: Was die Wissenschaft empfiehlt | famefact
Dienstag, 14:30 Uhr: Sie starren auf Ihr Social Media Dashboard und die Zahlen sprechen eine klare Sprache. Trotz 50.000 Followern generiert Ihr letzter Post gerade mal 23 Likes und zwei belanglose Kommentare. Während Ihre Konkurrenz mit halb so vielen Followern regelmäßig hunderte Interaktionen erz…
Original Research
Massachusetts Institute of Technology
· Original study ↗
Methodology
MIT study on emoji usage
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Posts with strategically placed emojis: 48% engagement rate increase. Source: Massachusetts Institute of Technology (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/engagement-rate-increase-emojis
HTML Embed
<blockquote cite="https://lighthousedata.io/data/engagement-rate-increase-emojis" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- engagement rate increase for Posts with strategically placed emojis<br><small>Source: Massachusetts Institute of Technology (2023) · <a href="https://lighthousedata.io/data/engagement-rate-increase-emojis" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.