B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32.7%
32.7% -- engagement rate increase for B2B SaaS client (2025)
An Agency 39A B2B SaaS client saw a 32.7% increase in engagement rate after fixing audience targeting and content strategy.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
75
Source
agency39a.com
Primary
Tier A
https://www.agency39a.com/insights/youre-optimizing-for-the-wrong-audience--and-its-killing-performa… ↗
Source Article
You’re Optimizing for the Wrong Audience And It’s Killing Your Performance | Agency 39A
You’re Optimizing for the Wrong Audience And It’s Killing Your Performance
April 24, 2025
April 2025
/
Fix the Traffic First—Then Optimize for Conversions
Most B2B SaaS companies track on-site metrics religiously. They analyze bounce rates, time on site, form fills—assuming these numbers paint an ac…
Original Research
agency39a.com
· Original study ↗
Methodology
Case study analysis of client performance metrics.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B SaaS client: 32.7% engagement rate increase. Source: agency39a.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/engagement-rate-increase-2025
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<blockquote cite="https://lighthousedata.io/data/engagement-rate-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32.7%</strong> -- engagement rate increase for B2B SaaS client<br><small>Source: agency39a.com (2025) · <a href="https://lighthousedata.io/data/engagement-rate-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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