B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
83%
83% -- positive response rate for brand interactions with two or more employee connections (2026)
According to research by LinkedIn's B2B Institute, when there are two or more employee connections to a brand, people respond positively 83% of the time.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
LinkedIn’s B2B Institute
Primary
Tier A
https://blog.hootsuite.com/18-minute-social-media-plan/ ↗
Source Article
Social media management: The 2026 expert playbook
Table of Contents
Social media marketing used to be about what you posted. Now, it’s about how you work.
From team structure to tooling, reporting to resourcing, social media management has changed dramatically. And despite its ups and downs, it’s doing everything but slow down.
Expectations are hig…
Original Research
LinkedIn’s B2B Institute
· Original study ↗
Methodology
Research at LinkedIn’s B2B Institute
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
brand interactions with two or more employee connections: 83% positive response rate. Source: LinkedIn’s B2B Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/employee-connections-positive-response-rate-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/employee-connections-positive-response-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- positive response rate for brand interactions with two or more employee connections<br><small>Source: LinkedIn’s B2B Institute (2026) · <a href="https://lighthousedata.io/data/employee-connections-positive-response-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.