B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
60%
60% -- positive response rate for NHS Charities Together Loose Women TV campaign (2024)
Analysis of the NHS Charities Together Loose Women TV campaign showed 60% positive responses.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier A
https://www.thinkbox.tv/case-studies/nhs-charities-together-caring-for-the-nhs ↗
Source Article
NHS Charities Together: caring for the NHS
Key Points
- NHS Charities Together needed to drive awareness, galvanise audience engagement and inspire a new wave of supporters
- They partnered with ‘Loose Women’ on ITV1 with some authentic storytelling
- As a result, they achieved a 17 percentage point uplift in overall awareness
The Challenge
…
Original Research
Thinkbox
· Original study ↗
Methodology
Campaign analysis of audience responses
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NHS Charities Together Loose Women TV campaign: 60% positive response rate. Source: Thinkbox (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nhs-charities-positive-response-2024
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<blockquote cite="https://lighthousedata.io/data/nhs-charities-positive-response-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- positive response rate for NHS Charities Together Loose Women TV campaign<br><small>Source: Thinkbox (2024) · <a href="https://lighthousedata.io/data/nhs-charities-positive-response-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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