B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
38%
38% -- click through rate increase for marketing campaigns using emotionally driven and actionable words (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://blog.prospectsplus.com/4-words-make-roi-rise/ ↗
Source Article
Use These 4 Words in Your Marketing and Watch Response Rates Rise | Real Estate Marketing
Use These 4 Words in Your Marketing and Watch Response Rates Rise
Why Words Matter More Than Ever
Attention is currency—and the words you choose determine how much you earn. Real estate prospects are inundated with messages, but it only takes a few well-placed words to stand out.
According to HubSpo…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot research by ProspectsPLUS blog
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelemail
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marketing campaigns using emotionally driven and actionable words: 38% click through rate increase. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emotional-words-ctr-increase-38
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<blockquote cite="https://lighthousedata.io/data/emotional-words-ctr-increase-38" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- click through rate increase for marketing campaigns using emotionally driven and actionable words<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/emotional-words-ctr-increase-38" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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