B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25.4%
25.4% -- engagement rate increase for Twitter (2026)
Using emojis can generate a 25.4% increase in engagement on Twitter.
- Original research/study source not specifically named
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25.4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bizibl.com
Primary
Tier C
https://bizibl.com/marketing/article/improve-your-engagement-rates-using-emojis ↗
Source Article
Improve Your Engagement Rates By Using Emojis
Original Research
bizibl.com
· Original study ↗
Methodology
Cited study on emoji use in tweets; original study not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 | 30% | |
| 2026 (current) | 25.4% | -15.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Twitter: 25.4% engagement rate increase. Source: bizibl.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emoji-twitter-engagement-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/emoji-twitter-engagement-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25.4%</strong> -- engagement rate increase for Twitter<br><small>Source: bizibl.com (2026) · <a href="https://lighthousedata.io/data/emoji-twitter-engagement-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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