B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
29%
29% -- email click rate increase for emails with 25+ links vs. fewer than 25 links (2016)
Emails with 25 or more links have a click-through rate that is 29% higher than emails containing fewer than 25 links.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kenscio
Primary
Tier B
http://www.kenscio.com/blog/tag/email-campaign/ ↗
Source Article
Infographics- Email Marketing: The Journey so far…
Reference:
GIFs ‘Graphics Interchange Format’ are becoming the favorite image format for most of the Marketers who want to tag a tad bit of fun to their message. It isn’t a surprise if we have to believe that GIFs have witnessed increased clickthroughs and customer engagement like Anna Yeaman at Sty…
Original Research
Kenscio
· Original study ↗
Methodology
Compared to emails with fewer than 25 links
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
emails with 25+ links vs. fewer than 25 links: 29% email click rate increase. Source: Kenscio (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_links_click_rate_increase
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<blockquote cite="https://lighthousedata.io/data/email_links_click_rate_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- email click rate increase for emails with 25+ links vs. fewer than 25 links<br><small>Source: Kenscio (2016) · <a href="https://lighthousedata.io/data/email_links_click_rate_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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