B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
41%
41% -- email click rate increase for personalized promotional email (2016)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Experian
Primary
Tier B
https://clickz.com/is-your-email-marketing-technology-ready-for-the-future/110370 ↗
Source Article
Is your email marketing technology ready for the future?
Original Research
Experian
· Original study ↗
Methodology
Research by Experian
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalized promotional email: 41% email click rate increase. Source: Experian (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized_email_click_rate_increase
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<blockquote cite="https://lighthousedata.io/data/personalized_email_click_rate_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- email click rate increase for personalized promotional email<br><small>Source: Experian (2016) · <a href="https://lighthousedata.io/data/personalized_email_click_rate_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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