B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38.15%
38.15% -- email click rate increase for Veteran Guardians (2026)
Veteran Guardians saw an email click rate increase of 38.15% after implementing Marketing Cloud Personalization with Sercante.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38.15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sercante
Primary
Tier B
https://www.sercante.com/connections-2026/ ↗
Source Article
Salesforce Connections 2026 - Sercante
We’re showing up to help marketers achieve their most critical goals, from meaningful experiences that drive growth to faster go-to-market and proven return on investment. By combining AI with human strategy, we build growth engines that maximize data and deliver seamless, compliant experiences at s…
Original Research
Sercante
· Original study ↗
Methodology
Vendor case study after Marketing Cloud Personalization implementation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Veteran Guardians: 38.15% email click rate increase. Source: Sercante (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/veteran-guardians-email-click-rate-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/veteran-guardians-email-click-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38.15%</strong> -- email click rate increase for Veteran Guardians<br><small>Source: Sercante (2026) · <a href="https://lighthousedata.io/data/veteran-guardians-email-click-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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