B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- email click rate increase for Jones Road Beauty Klaviyo email campaigns (via Maverick Inbox Placement Optimizer) (2025)
Jones Road Beauty achieved a 28% increase in email click rate (incremental clicks) using Maverick's Inbox Placement Optimizer for Klaviyo campaigns.
- Self-reported vendor case study claim
- Specific time period of measurement is not stated
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Maverick
Primary
Tier B
https://www.trymaverick.com ↗
Source Article
Maverick: AI-Powered Email Marketing for Ecommerce
generative AI video marketing
Maverick uses AI-generated video to help ecommerce stores have personalized interactions with each of their customers across their journey
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Original Research
Maverick
· Original study ↗
Methodology
Undated vendor webpage; case study period not stated. Self-reported vendor case study tied to improved inbox placement (Gmail Promotions to Primary). Also displayed on page as '28% Incremental Clicks'.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Jones Road Beauty Klaviyo email campaigns (via Maverick Inbox Placement Optimizer): 28% email click rate increase. Source: Maverick (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/jones-road-beauty-email-click-rate-up-28
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<blockquote cite="https://lighthousedata.io/data/jones-road-beauty-email-click-rate-up-28" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- email click rate increase for Jones Road Beauty Klaviyo email campaigns (via Maverick Inbox Placement Optimizer)<br><small>Source: Maverick (2025) · <a href="https://lighthousedata.io/data/jones-road-beauty-email-click-rate-up-28" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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