B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Aging
17%
17% -- click through rate for email resend to clickers who did not convert (Email Optimization Shop case study) (2024)
In an email resend test segmented by action taken on the first email, the click-through rate on the resend for recipients who clicked but did not convert on the original send was over 17%.
- Pre-MPP test
- Approximate value stated as 'over 17%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Email Optimization Shop / Only Influencers
Primary
Tier B
https://emailopshop.com/rethinking-email-resends/ ↗
Source Article
Rethinking Email Resends
During the Only Influencers (OI) members-only live discussion a few weeks ago we ended up on a familiar topic: email resends.
But the discussion took a twist which has me rethinking my personal stance on them – and how I’ll recommend my clients handle them.
I wanted to share it here because this may…
Original Research
Email Optimization Shop / Only Influencers
· Original study ↗
Methodology
First-party segmented email resend test (pre-MPP), segmented by action taken on the original email; stated as over 17% and described as nearly nine times the CTR of the full audience on the original send
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email resend to clickers who did not convert (Email Optimization Shop case study): 17% click through rate. Source: Email Optimization Shop / Only Influencers (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-resend-ctr-clickers-non-converters-2024
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<blockquote cite="https://lighthousedata.io/data/email-resend-ctr-clickers-non-converters-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- click through rate for email resend to clickers who did not convert (Email Optimization Shop case study)<br><small>Source: Email Optimization Shop / Only Influencers (2024) · <a href="https://lighthousedata.io/data/email-resend-ctr-clickers-non-converters-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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