B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- email marketing usage rate for marketers (2023)
81% of marketers still rely on email marketing as a customer acquisition channel.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
runneredq.com
Primary
Tier C
https://www.runneredq.com/blogs/why-your-email-marketing-campaigns-are-not-working ↗
Source Article
Runner EDQ
Investigate the Root Problems
3 MINUTE READ
Considering the billions of email users in the world, it’s already been established that email marketing is not dead. It’s still an effective marketing strategy that 81% of marketers still rely on as a customer acquisition channel. If you’ve been using ema…
Original Research
runneredq.com
· Original study ↗
Methodology
Vendor blog citing unspecified research; original survey not identified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 81% | |
| 2026 | 78% | -3.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 81% email marketing usage rate. Source: runneredq.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-customer-acquisition-81-percent
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<blockquote cite="https://lighthousedata.io/data/email-marketing-customer-acquisition-81-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- email marketing usage rate for marketers<br><small>Source: runneredq.com (2023) · <a href="https://lighthousedata.io/data/email-marketing-customer-acquisition-81-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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