B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- email marketing usage rate for B2B marketers (2012)
88% of marketers surveyed use email, ranking it as their No. 1 form of digital outreach.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BtoB Magazine
Primary
Tier C
http://webanalyticsland.com/sitecatalyst-implementation/2012/03 ↗
Source Article
March 2012
Original Research
BtoB Magazine
· Original study ↗
Methodology
Survey conducted by BtoB Magazine, cited via Omniture share; survey respondents unknown
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 88% email marketing usage rate. Source: BtoB Magazine (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-usage-by-marketers-btob-2012
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<blockquote cite="https://lighthousedata.io/data/email-usage-by-marketers-btob-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- email marketing usage rate for B2B marketers<br><small>Source: BtoB Magazine (2012) · <a href="https://lighthousedata.io/data/email-usage-by-marketers-btob-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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