B
Evidence Grade B
Graded
under review
Safe to Cite
Current
78%
78% -- email marketing usage rate for marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Chief Marketer
Primary
Tier C
http://www.sacramento-marketing.com/uncategorized/marketers-leverage-multiple-channels-to-succeed-on… ↗
Source Article
Marketers leverage multiple channels to succeed on the web and drive SEO
Original Research
Chief Marketer
· Original study ↗
Methodology
Survey findings cited from Chief Marketer report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 81% | |
| 2026 (current) | 78% | -3.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 78% email marketing usage rate. Source: Chief Marketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-channel-usage-chief-marketer
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<blockquote cite="https://lighthousedata.io/data/email-marketing-channel-usage-chief-marketer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- email marketing usage rate for marketers<br><small>Source: Chief Marketer (2026) · <a href="https://lighthousedata.io/data/email-marketing-channel-usage-chief-marketer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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