B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

87%

87% -- email marketing usage rate for social media marketers (2012)

Name: Email Marketing Usage Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2012 · sproutcontent.com

A 2012 survey found that 87% of social media marketers also use email marketing.

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Attribution: sproutcontent.com View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

87%

Unit

Percentage

Data Vintage

2012

Entity

social media marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

sproutcontent.com Primary Tier C

http://www.sproutcontent.com/blog/bid/163909/4-Small-Businesses-Who-Really-Get-Content-Marketing ↗

Confidence: 48/100 Vintage: 2012 Channel: Common Crawl

Source Article

4 Small Businesses Who Really Get Content Marketing

Original Research

sproutcontent.com · Original study ↗

Methodology

Cited from a 2012 social media survey; original survey not named

Methodology documented

Segmentation

Industrysocial_media_marketing,media_entertainment Company SizeSMB RoleSocial Media Manager Channelsocial

Cite this stat

Plain Text

social media marketers: 87% email marketing usage rate. Source: sproutcontent.com (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-marketers-using-email-2012

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<blockquote cite="https://lighthousedata.io/data/social-media-marketers-using-email-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- email marketing usage rate for social media marketers<br><small>Source: sproutcontent.com (2012) · <a href="https://lighthousedata.io/data/social-media-marketers-using-email-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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