B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

8% -- email click through rate for email marketing (2021)

Name: Email Click Through Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-19

2021 · HubSpot

Lead nurture emails generate an 8% CTR compared to generic emails.

Refers specifically to lead nurturing emails compared to generic emails (3% CTR)

Cite this stat Share How we verify

Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-08-19 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2021

Entity

email marketing

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

70/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

HubSpot Primary Tier B

https://www.leadforensics.com/best-lead-generation-strategies-for-b2b/ ↗

Confidence: 59/100 Vintage: 2021 Channel: Deep Crawl

Source Article

Which B2B lead generation strategies get the best results for businesses

Generating B2B leads for your organization can be time-consuming and expensive. And, with so many ways to generate leads, it can get complicated. Every organization is different, so there is not a definitive answer as to which strategies, channels or tactics are the best. Research your audience, get…

Also cited by

brevo.com https://www.brevo.com/

2026-08-19

amraandelma.com https://www.amraandelma.com/

2026-08-19

Original Research

HubSpot · Original study ↗

Methodology

Compared to generic emails

Methodology documented

Segmentation

IndustryB2B RoleAll marketers Channelemail

Cite this stat

Plain Text

email marketing: 8% email click through rate. Source: HubSpot (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-ctr-hubspot

HTML Embed

<blockquote cite="https://lighthousedata.io/data/email-marketing-ctr-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- email click through rate for email marketing<br><small>Source: HubSpot (2021) · <a href="https://lighthousedata.io/data/email-marketing-ctr-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →