B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1.6%
1.6% -- click through rate for email marketing industry (2025)
Industry benchmark email click-through rates typically range between 1.6% and 2.8%.
- Represents the lower bound of the typical industry benchmark range (1.6% to 2.8%)
- Targeted email marketing campaigns can achieve higher rates
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mailchimp / Mailerlite / HubSpot
Primary
Tier B
https://apisproductions.com/email-marketing-best-practices-for-the-life-insurance-industry/ ↗
Source Article
Email Marketing Best Practices for the Life Insurance Industry - Apis Productions
Email Marketing Best Practices for the Life Insurance Industry
What Works, What Doesn’t, and How to Stay Ahead in 2026 and Beyond
In the life insurance industry, staying top-of-mind with agents, advisors, and clients means delivering the right message at the right time. Email marketing remains one o…
Original Research
Mailchimp / Mailerlite / HubSpot
· Original study ↗
Methodology
Industry CTR range 1.6-2.8%, midpoint used
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 | 3.6% | |
| 2025 (current) | 1.6% | -55.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing industry: 1.6% click through rate. Source: Mailchimp / Mailerlite / HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-ctr-industry-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-ctr-industry-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.6%</strong> -- click through rate for email marketing industry<br><small>Source: Mailchimp / Mailerlite / HubSpot (2025) · <a href="https://lighthousedata.io/data/email-ctr-industry-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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