C
Evidence Grade C
Use with Hedging
Dated
5.2%
5.2% — click through rate for Global email marketing (20 industries, 20 countries) (Q1 2012)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5.2%
Unit
Percentage
Data Vintage
Q1 2012
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (8)
Epsilon and the Direct Marketing Association
Primary
Tier B
https://atdata.com/blog/the-stats-are-in-open-rates-up-clicks-same-one-year-later/ ↗
Source Article
The email inbox is a competitive place. Success is not only dependent on stacking up favorably against your competitors in the marketplace; but also on stacking up favorably against every other brand in the inbox. The problem is that people no longer look at their inbox in the same way. Their decisi…
Also cited by
ResearchAndMarkets.com
https://www.crypto-reporter.com/newsfeed/top-20-banking-predictions-themes-for-2…
2026-05-03
Huxiu (虎嗅) / 智友学院 (Zhiyou Academy)
https://www.huxiu.com/article/405043.html
2026-05-03
canadanewsmedia.ca
https://canadanewsmedia.ca/5-charts-show-what-the-global-economy-looks-like-head…
2026-05-29
Electronic Payments International
https://www.electronicpaymentsinternational.com/features/can-the-world-innovate-…
2026-06-03
2026-06-03
2026-06-03
2026-06-03
Original Research
Silverpop
· Original study ↗
Methodology
Silverpop Email Marketing Metrics Benchmark Study. Calculated by dividing number of unique clicks on links by total emails delivered across U.S., Canada, Europe, Middle East, and Africa.
Study: Unknown
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Global email marketing (20 industries, 20 countries): 5.2% click through rate. Source: Epsilon and the Direct Marketing Association (Q1 2012). Via Lighthouse Research Data — https://lighthousedata.io/data/email-ctr-global-avg-2012-q1
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-ctr-global-avg-2012-q1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.2%</strong> — click through rate for Global email marketing (20 industries, 20 countries)<br><small>Source: Epsilon and the Direct Marketing Association (Q1 2012) · <a href="https://lighthousedata.io/data/email-ctr-global-avg-2012-q1" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics — all free.