C
Evidence Grade C
Use with Hedging
Recent
3.17%
3.17% — click through rate for Google Ads (May 2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3.17%
Unit
Percentage
Data Vintage
May 2025
Entity
Study Type
Platform_data
Geography
Global
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
90
Independence
100
Methodology
50
Freshness
80
Sources (3)
wordstream.com
Primary
Tier A
https://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks ↗
Also cited by
2026-05-01
Influencer World Daily
https://influencerworlddaily.com/marketing/email-marketing-benchmark-report-show…
2026-05-01
Original Research
WordStream
· Original study ↗
Methodology
Industry benchmarks from Google Ads performance data.
Study: Platform_data
n=1,000,000
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 2024% | |
| 2025 | 1% | -100.0% |
| 2025 | 17% | +1600.0% |
| 2025 | 200 | +1076.5% |
| 2025 | 2% | -99.0% |
| 2025 | 666% | +33200.0% |
| 2026 | 30% | -95.5% |
| 2026 | 317x | +956.7% |
| May 2025 (current) | 3.17% | -99.0% |
Segmentation
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Suggested hedging: Some sources suggest...
Plain Text
Google Ads: 3.17% click through rate. Source: wordstream.com (May 2025). Via Lighthouse Research Data — https://lighthousedata.io/data/average-ctr-google-ads-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-ctr-google-ads-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.17%</strong> — click through rate for Google Ads<br><small>Source: wordstream.com (May 2025) · <a href="https://lighthousedata.io/data/average-ctr-google-ads-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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