C Evidence Grade C Use with Hedging Recent

3.17%

3.17% — click through rate for Google Ads (May 2025)

May 2025  · Platform_data  · wordstream.com

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Source: wordstream.com View source
Curated by Aaron Agius  · Founder, Louder Online
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
3.17%
Unit
Percentage
Data Vintage
May 2025
Entity
Google Ads
Study Type
Platform_data
Geography
Global
Trend
Stable
C
Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.

54/100 confidence
Extraction
95
Source Trust
0
Citation Chain
90
Independence
100
Methodology
50
Freshness
80
wordstream.com Primary Tier A
https://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks ↗
Confidence: 48/100 Vintage: May 2025
Also cited by
Original Research
WordStream · Original study ↗

Industry benchmarks from Google Ads performance data.

Study: Platform_data n=1,000,000 Methodology documented
Period Value Change
2024 2024%
2025 1% -100.0%
2025 17% +1600.0%
2025 200 +1076.5%
2025 2% -99.0%
2025 666% +33200.0%
2026 30% -95.5%
2026 317x +956.7%
May 2025 (current) 3.17% -99.0%
RegionGlobal RoleAll marketers Channelpaid_ads
Suggested hedging: Some sources suggest...
Plain Text
Google Ads: 3.17% click through rate. Source: wordstream.com (May 2025). Via Lighthouse Research Data — https://lighthousedata.io/data/average-ctr-google-ads-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-ctr-google-ads-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.17%</strong> — click through rate for Google Ads<br><small>Source: wordstream.com (May 2025) · <a href="https://lighthousedata.io/data/average-ctr-google-ads-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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