B
Evidence Grade B
Use with Hedging
Recent
15%
15% — click through rate for traditional search results (March 2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
March 2025
Entity
Sample Size
900
Study Type
Survey
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
90
Independence
50
Methodology
50
Freshness
80
Sources (4)
The Digital Bloom
Primary
Tier A
https://thedigitalbloom.com/learn/2025-organic-traffic-crisis-analysis-report/ ↗
Source Article
The year 2025 has brought unprecedented disruption to organic search traffic, with the majority of content publishers experiencing significant declines while total search volume paradoxically continues to grow. This comprehensive analysis examines traffic changes across major websites, quantifies th…
Also cited by
Michael Brenner Blog
https://marketinginsidergroup.com/content-marketing/best-geo-aeo-agencies-in-us/
2026-03-13
business2community.com
https://www.business2community.com/business-news/search-clicks-are-crashing-due-…
2026-03-17
Basis Technologies
https://basis.com/blog/what-does-the-zero-click-customer-journey-mean-for-advert…
2026-04-02
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research analysis of Ipsos KnowledgePanel data
Study: Survey
n=900
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 8% | |
| March 2025 (current) | 15% | +87.5% |
Segmentation
RegionGlobal
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
traditional search results: 15% click through rate. Source: The Digital Bloom (March 2025). Via Lighthouse Research Data — https://lighthousedata.io/data/pew-research-ai-summary-click-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pew-research-ai-summary-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> — click through rate for traditional search results<br><small>Source: The Digital Bloom (March 2025) · <a href="https://lighthousedata.io/data/pew-research-ai-summary-click-rate" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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