B
Evidence Grade B
Trusted with Context
Dated
1.8%
1.8% — click through rate for Advertising & Marketing (2022)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
1.8%
Unit
Percentage
Data Vintage
2022
Entity
Study Type
Platform_data
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
90
Independence
100
Methodology
50
Freshness
20
Sources (5)
Influee
Primary
Tier A
https://influee.co/gb/blog/average-conversion-rate-facebook-ads ↗
Source Article
17 June 2025
Written By Zain Zia
Edited By Katja Orel
Lead Editor, UGC Marketing
Fact Checked By Sebastian Novin
Co-Founder & COO, Influee
Want a better return on your Facebook ad spend? Start by focusing on one number: your conversion rate for Facebook.
In 2026, Facebook ad costs are climbing, and …
Also cited by
2026-05-01
2026-05-01
campaignmonitor.com
https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/
2026-06-03
2026-06-03
Original Research
Campaign Monitor
· Original study ↗
Methodology
Analyzed over 100 billion emails sent across our platforms in 2021.
Study: Platform_data
n=1,000,000
Methodology documented
Segmentation
IndustryAdvertising & Marketing
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Advertising & Marketing: 1.8% click through rate. Source: Influee (2022). Via Lighthouse Research Data — https://lighthousedata.io/data/email-click-through-rate-advertising-marketing-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-click-through-rate-advertising-marketing-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.8%</strong> — click through rate for Advertising & Marketing<br><small>Source: Influee (2022) · <a href="https://lighthousedata.io/data/email-click-through-rate-advertising-marketing-2022" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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