B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- click through rate for e-commerce email marketing (2025)
The target click-through rate for automated e-commerce emails is above 15%.
- Stated as a benchmark target for automated e-commerce emails based on the Klaviyo 2025 Email Benchmark Report
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier C
https://smartcircuit.io/articles/woocommerce-automation-guide ↗
Source Article
WooCommerce Automation: Complete Guide 2026
Table of Contents
WooCommerce store operations demand simultaneous management of inventory, order processing, customer support, and marketing campaigns across every growth stage.
Manual workflows do not scale. Every hour a store owner spends on repetitive tasks is an hour removed from strategy, prod…
Original Research
Klaviyo
· Original study ↗
Methodology
Benchmark target per Klaviyo 2025 Email Benchmark Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce email marketing: 15% click through rate. Source: Klaviyo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-ctr-benchmark-klaviyo-2025
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<blockquote cite="https://lighthousedata.io/data/email-ctr-benchmark-klaviyo-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- click through rate for e-commerce email marketing<br><small>Source: Klaviyo (2025) · <a href="https://lighthousedata.io/data/email-ctr-benchmark-klaviyo-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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