B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

2.76%

2.76% -- click through rate for small business email marketing (2020)

Name: Click Through Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2020 · Campaign Monitor

A 2.76% click-through rate is considered a good benchmark for email marketing campaigns.

Described as a general benchmark for a 'good' click-through rate in email marketing

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Attribution: Campaign Monitor View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

2.76%

Unit

Percentage

Data Vintage

2020

Entity

small business email marketing

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Campaign Monitor Primary Tier C

https://www.anneganguzza.com/post/marketing-email-tips-part-2 ↗

Confidence: 48/100 Vintage: 2020 Channel: Common Crawl

Source Article

Marketing: Email Tips

Original Research

Campaign Monitor · Original study ↗

Methodology

Practitioner-stated benchmark in podcast quick concepts; likely same Campaign Monitor data as 2.6% figure.

Methodology documented

Segmentation

Industryemail_marketing Company SizeSMB RoleAll marketers Channelemail

Cite this stat

Plain Text

small business email marketing: 2.76% click through rate. Source: Campaign Monitor (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-ctr-benchmark-2-76

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<blockquote cite="https://lighthousedata.io/data/email-ctr-benchmark-2-76" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.76%</strong> -- click through rate for small business email marketing<br><small>Source: Campaign Monitor (2020) · <a href="https://lighthousedata.io/data/email-ctr-benchmark-2-76" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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