B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6.5%
6.5% -- click through rate for Email marketing campaigns (average) (2026)
Average email click-through rates across all industries sit around 6.5%.
- Calculates percentage of total clicks from the total number of emails sent
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Vision6
Primary
Tier A
http://www.vision6.com.au/blog/email-marketing-metrics-what-do-they-all-mean-and-how-they-can-help-y… ↗
Source Article
Email Marketing Metrics… what do they all mean and how they help you?
Also cited by
2026-09-18
Original Research
Vision6
· Original study ↗
Methodology
Vision6 benchmark data; CTR calculated as percentage of total clicks from total number of emails sent
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing campaigns (average): 6.5% click through rate. Source: Vision6 (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-ctr-average-benchmark-2026
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<blockquote cite="https://lighthousedata.io/data/email-ctr-average-benchmark-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.5%</strong> -- click through rate for Email marketing campaigns (average)<br><small>Source: Vision6 (2026) · <a href="https://lighthousedata.io/data/email-ctr-average-benchmark-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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