B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$2
$2 -- cost per contact for Email customer service channel (2018)
According to Forrester research, the cost per contact for email ranges from $2.50 to $5.
- Reported as a range from $2.50 to $5
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://www.astutesolutions.com/blog/articles/the-value-of-virtual-agents-reducing-contact-volume-vi… ↗
Source Article
Virtual Agents: Reducing Contact Volume via Web Self
Original Research
Forrester
· Original study ↗
Methodology
Range $2.50-$5; midpoint used. Cited via Forrester research context
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email customer service channel: $2 cost per contact. Source: Forrester (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-cost-per-contact
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-cost-per-contact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- cost per contact for Email customer service channel<br><small>Source: Forrester (2018) · <a href="https://lighthousedata.io/data/email-cost-per-contact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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