B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

14.1%

14.1% -- click through rate for emails (2019)

Name: Click Through Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2019 · LighterCapital

Email click-through rates average 14.10%.

Cite this stat Share How we verify

Attribution: LighterCapital View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

14.1%

Unit

Percentage

Data Vintage

2019

Entity

emails

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

68/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

LighterCapital Primary Tier B

https://www.lightercapital.com/blog/chatbots-digital-marketing-funnel-automation-tools ↗

Confidence: 59/100 Vintage: 2019 Channel: Deep Crawl

Source Article

Using Chatbots for Marketing: A Powerful Automation Tool

How Chatbots Work as Digital Marketing Funnel Automation Tools - Jun 21, 2019 - 6 min read Updated: Dec 5, 2023 No longer a novelty, chatbots are becoming an increasingly popular digital marketing funnel automation tool, providing businesses a way to engage with customers, pre-qualify leads, and inc…

Also cited by

triplewhale.com https://www.triplewhale.com/

2026-08-16

forbes.com https://www.forbes.com/

2026-08-16

brevo.com https://www.brevo.com/

2026-08-16

Original Research

LighterCapital · Original study ↗

Segmentation

Industrymarketing

Cite this stat

Plain Text

emails: 14.1% click through rate. Source: LighterCapital (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-click-through-rates

HTML Embed

<blockquote cite="https://lighthousedata.io/data/email-click-through-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.1%</strong> -- click through rate for emails<br><small>Source: LighterCapital (2019) · <a href="https://lighthousedata.io/data/email-click-through-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →