B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.62%
2.62% -- email click rate for Mailchimp users (2025)
Mailchimp benchmark data shows an average 2.62% email click rate across all users.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
2.62%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Mailchimp
Primary
Tier A
https://digital.marketing/blog/martech-digital-marketing ↗
Source Article
Marketing Technology (MarTech) Digital Marketing Statistics & Trends
Brief overview of industry marketing trends
The MarTech sector is still growing, but the story has changed. A few years ago, growth often meant adding more tools, more channels, and more dashboards. In 2026, the smarter move is tighter orchestration: better first-party data, cleaner attribution, fas…
Original Research
Mailchimp
· Original study ↗
Methodology
Mailchimp benchmark data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mailchimp users: 2.62% email click rate. Source: Mailchimp (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-click-rate-mailchimp-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-click-rate-mailchimp-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.62%</strong> -- email click rate for Mailchimp users<br><small>Source: Mailchimp (2025) · <a href="https://lighthousedata.io/data/email-click-rate-mailchimp-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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