B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1.2%
1.2% -- click through rate for Elfsight monthly-to-annual subscription upgrade email campaign (baseline offer with savings only) (2021-2022)
In an A/B test of Elfsight's monthly-to-annual subscription upgrade emails, the control/baseline email without a bonus offer achieved a 1.2% click rate.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.2%
Unit
Percentage
Data Vintage
2021-2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Maestra (Mindbox)
Primary
Tier B
https://maestra.io/blog/cases/elfsight/ ↗
Source Article
Elfsight: How Marketing Automation Can Benefit a SaaS Company for Small Businesses
Elfsight: How Marketing Automation Can Benefit a SaaS Company for Small Businesses
Elfsight: How Marketing Automation Can Benefit a SaaS Company for Small Businesses
Goals
Scale up the email channel and develop direct marketing communications
Solutions
Switch to Mindbox and launch new types of campa…
Original Research
Maestra (Mindbox)
· Original study ↗
Methodology
Control offer in an A/B test of emails motivating users to switch from monthly to annual subscription; reported in Maestra (Mindbox) customer case study published January 25, 2022
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Elfsight monthly-to-annual subscription upgrade email campaign (baseline offer with savings only): 1.2% click through rate. Source: Maestra (Mindbox) (2021-2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/elfsight-upgrade-baseline-offer-click-rate
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<blockquote cite="https://lighthousedata.io/data/elfsight-upgrade-baseline-offer-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.2%</strong> -- click through rate for Elfsight monthly-to-annual subscription upgrade email campaign (baseline offer with savings only)<br><small>Source: Maestra (Mindbox) (2021-2022) · <a href="https://lighthousedata.io/data/elfsight-upgrade-baseline-offer-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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