B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6%
6% -- click through rate for Ecommerce SMS marketing campaigns (2022)
Reported click-through rates for ecommerce SMS marketing reach 6% on the low end.
- Reported as the low end of a range swinging up to 35%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
recart.com
Primary
Tier C
https://recart.com/sms-marketing-ecommerce-business-text ↗
Source Article
SMS Marketing for Ecommerce (Texts): What, Why & How?
If you’re here, I’m going to assume three things.
First, you’re a DTC owner or marketer. Second, over the last year, growing your business has become more difficult. Third, you’ve heard of ecommerce SMS marketing but — thanks to everything else on your to-do list — haven’t implemented it.
Good news:…
Also cited by
Community (getcommunity.com)
https://www.getcommunity.com/blog-posts/using-memes-to-connect-with-your-audienc…
2026-09-27
bedheadmarketing.com
https://www.bedheadmarketing.com/post/email-marketing-benchmarks
2026-09-15
Original Research
recart.com
· Original study ↗
Methodology
Source reports ecommerce SMS CTR range of 6% (low end) to 35% (high end); midpoint (20.5%) extracted per range-handling rule.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce SMS marketing campaigns: 6% click through rate. Source: recart.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-sms-ctr-midpoint
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<blockquote cite="https://lighthousedata.io/data/ecommerce-sms-ctr-midpoint" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- click through rate for Ecommerce SMS marketing campaigns<br><small>Source: recart.com (2022) · <a href="https://lighthousedata.io/data/ecommerce-sms-ctr-midpoint" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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