B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
38%
38% -- click through rate increase for Unnamed retailer using Dynamic Product Ads (Marpipe case study) (2025)
An unnamed brand working with Marpipe achieved a 38% increase in click-through rate after switching from static holiday promo ads to Dynamic Product Ads.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marpipe
Primary
Tier C
https://www.marpipe.com/blog/what-are-dynamic-product-ads ↗
Source Article
What Are Dynamic Product Ads and how to Actually Convert with Them | Marpipe
Jonathan Boozer
Catalog Expert
Get a free catalog consultation
Book a Call ➜Learn how Dynamic Product Ads (DPAs) personalize ecommerce marketing, automate ad creation, and boost conversions across platforms like Meta, Google, and TikTok.
2025 Guide for Marketers Who Want Ads That Practically Sell Th…
Original Research
Marpipe
· Original study ↗
Methodology
Vendor case study after switching to DPAs, same budget
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Unnamed retailer using Dynamic Product Ads (Marpipe case study): 38% click through rate increase. Source: Marpipe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dpa-ctr-increase-holiday-retailer-2025
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<blockquote cite="https://lighthousedata.io/data/dpa-ctr-increase-holiday-retailer-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- click through rate increase for Unnamed retailer using Dynamic Product Ads (Marpipe case study)<br><small>Source: Marpipe (2025) · <a href="https://lighthousedata.io/data/dpa-ctr-increase-holiday-retailer-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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