B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.57%
0.57% -- click through rate for Display advertising (2026)
Broader industry benchmark data puts display advertising CTR at approximately 0.57%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.57%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Count.co
Primary
Tier C
https://seovendor.co/what-is-a-good-seo-ctr-new-benchmarks-every-agency-should-know/ ↗
Source Article
What Is a Good SEO CTR? New Benchmarks Every Agency Should Know
Also cited by
Transactional.net
https://transactional.net/how-to-improve-click-through-rate/
2026-09-22
Original Research
Count.co
· Original study ↗
Methodology
Broader benchmark data cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Display advertising: 0.57% click through rate. Source: Count.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/display-ctr-benchmark-0-57
HTML Embed
<blockquote cite="https://lighthousedata.io/data/display-ctr-benchmark-0-57" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.57%</strong> -- click through rate for Display advertising<br><small>Source: Count.co (2026) · <a href="https://lighthousedata.io/data/display-ctr-benchmark-0-57" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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