B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.11%
0.11% -- click through rate for Display banner ads (2026)
Display banners typically generate a click-through rate (CTR) of 0.11%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
0.11%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
AFFDude
Primary
Tier C
https://affdude.com/native-ad-networks/ ↗
Source Article
36 Best Native Ad Networks (2026) | AFFDude
Advertising network listing push, in-page, OnClick, direct-touch, banner and native ad…
Advertising network listing push, in-page, OnClick, direct-touch, banner and native ad formats.
- Min deposit
- —
- Self-serve
- Unconfirmed
- API
- Unconfirmed
This hub lists the 4 ad networks in the AFFDude dir…
Also cited by
Yohei Nakajima (yoheinakajima.com)
http://yoheinakajima.com/
2026-09-28
Original Research
AFFDude
· Original study ↗
Methodology
Industry benchmark cited in review
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 | 0.01% | |
| 2026 (current) | 0.11% | +1000.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Display banner ads: 0.11% click through rate. Source: AFFDude (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/display-banner-ctr-011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/display-banner-ctr-011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.11%</strong> -- click through rate for Display banner ads<br><small>Source: AFFDude (2026) · <a href="https://lighthousedata.io/data/display-banner-ctr-011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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