B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- cost per click decrease for ROI Revolution client display ads vs text ads (Google Finance targeting) (2009-06)
Clicks were 46% cheaper for display ads compared to text ads for an ROI Revolution client targeting Google Finance.
- Case study specific to a single client targeting Google Finance
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2009-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ROI Revolution (published on Google Agency Blog)
Primary
Tier A
https://agency.googleblog.com/2009/06/case-study-building-success-with.html ↗
Source Article
Case study: Building success with display ads
Original Research
ROI Revolution (published on Google Agency Blog)
· Original study ↗
Methodology
Clicks were 46% cheaper for the display ad compared to text ads, per agency case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ROI Revolution client display ads vs text ads (Google Finance targeting): 46% cost per click decrease. Source: ROI Revolution (published on Google Agency Blog) (2009-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/display-ad-click-cost-decrease-roi-revolution
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<blockquote cite="https://lighthousedata.io/data/display-ad-click-cost-decrease-roi-revolution" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- cost per click decrease for ROI Revolution client display ads vs text ads (Google Finance targeting)<br><small>Source: ROI Revolution (published on Google Agency Blog) (2009-06) · <a href="https://lighthousedata.io/data/display-ad-click-cost-decrease-roi-revolution" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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