B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- engagement lift for ads including disability representation (2025)
Ads that include disability representation saw an 18% increase in audience engagement.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Misfit Media
Primary
Tier C
https://misfitmediaagency.com/home ↗
Source Article
Misfit Media – Disabled Creative Agency
You’re already marketing to disabled people.
Just not very well.
Who we are
Misfit Media is a creative strategy studio that helps brands and agencies make more money, earn real press, and change the damn world by including disabled people in their content on purpose.
lets look at the numbers
First, …
Original Research
Misfit Media
· Original study ↗
Methodology
Agency analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ads including disability representation: 18% engagement lift. Source: Misfit Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/disability-representation-engagement-lift
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<blockquote cite="https://lighthousedata.io/data/disability-representation-engagement-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- engagement lift for ads including disability representation<br><small>Source: Misfit Media (2025) · <a href="https://lighthousedata.io/data/disability-representation-engagement-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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