B
Evidence Grade B
Graded
under review
Safe to Cite
Current
4
4 -- return on ad spend for Dior (Snapchat AR campaigns) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fieldtrip.agency
Primary
Tier C
https://www.fieldtrip.agency/post/marketing-transformation-for-fortune-500 ↗
Source Article
Marketing Transformation for Fortune 500 Brands
Simon
Published:
November 7, 2025
Updated:
August 21, 2026
Marketing transformation can pay off in a big way. Studies show that combining smart strategies and investments can deliver a 14% higher market cap. For Fortune 500 firms, this could give them a $2.75 trillion advantage over their competitor…
Original Research
fieldtrip.agency
· Original study ↗
Methodology
Company-specific AR campaign ROAS
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dior (Snapchat AR campaigns): 4 return on ad spend. Source: fieldtrip.agency (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dior-ar-roas
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<blockquote cite="https://lighthousedata.io/data/dior-ar-roas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- return on ad spend for Dior (Snapchat AR campaigns)<br><small>Source: fieldtrip.agency (2026) · <a href="https://lighthousedata.io/data/dior-ar-roas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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