B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- lead close rate for franchise brands (digital marketing channel) (2026)
Digital marketing leads in franchise development achieve a 20% close rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
franchiseninja.ai
Primary
Tier C
https://www.franchiseninja.ai/franchise-education-center/franchise-development-ca-drop-act ↗
Source Article
Franchise Development and the CA DROP Act | Franchise Ninja
Is Your Franchise Development Pipeline Ready for the California DROP Act?
Franchise development teams have always operated in a high-stakes data environment. You're generating leads, qualifying candidates, tracking inquiries, and running targeted outreach — often across dozens of platforms simultane…
Original Research
franchiseninja.ai
· Original study ↗
Methodology
Close rate of digital marketing-sourced franchise development leads; cited alongside a 30% close rate for referrals
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
franchise brands (digital marketing channel): 20% lead close rate. Source: franchiseninja.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-marketing-franchise-lead-close-rate-2026
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<blockquote cite="https://lighthousedata.io/data/digital-marketing-franchise-lead-close-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- lead close rate for franchise brands (digital marketing channel)<br><small>Source: franchiseninja.ai (2026) · <a href="https://lighthousedata.io/data/digital-marketing-franchise-lead-close-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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