B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

37%

37% -- ad spend for Digital media (2018)

Name: Ad Spend Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-02

2018 · GroupM

Nel 2018, i media digitali hanno rappresentato il 37% degli investimenti pubblicitari dei grandi inserzionisti nei primi 15 mercati analizzati da GroupM.

Riferito ai grandi inserzionisti analizzati da GroupM
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Attribution: GroupM View source

Lighthouse Research Team

Last verified: 2026-08-02 · How we verify data →

Source verified Evidence graded

Value

37%

Unit

Percentage

Data Vintage

2018

Entity

Digital media

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

GroupM Primary Tier A

https://iab.it/the-media-landscape-lo-scenario-degli-investimenti-adv-il-rapporto-di-groupm/ ↗

Confidence: 34/100 Vintage: 2018 Channel: Cc Extraction

Source Article

The Media Landscape: lo scenario degli investimenti adv, il rapporto di GroupM - IAB Italia - Associazione dedicata all'advertising interattivo

GroupM presenta il nuovo studio The Media Landscape, curato da Brian Wieser e Rob Norman, che analizza il panorama dei media attraverso l’analisi degli investimenti dei suoi grandi inserzionisti nel 2018 per esaminare come alcuni dei principali protagonisti vadano ad incidere sull’offerta media. Nei…

Also cited by

iab.com https://www.iab.com/

2026-08-22

Original Research

GroupM · Original study ↗

Methodology

Analisi degli investimenti degli inserzionisti nei primi 15 mercati

Segmentation

Industrymarketing Channelcommon_crawl

Cite this stat

Plain Text

Digital media: 37% ad spend. Source: GroupM (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-investments-2018

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<blockquote cite="https://lighthousedata.io/data/digital-investments-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- ad spend for Digital media<br><small>Source: GroupM (2018) · <a href="https://lighthousedata.io/data/digital-investments-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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