B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1%
1% -- campaign response rate for Digital advertising campaigns (2015)
Response to digital advertising campaigns hovers around 1% regardless of digital medium.
- hovers around 1% regardless of the digital medium
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Canada Post
Primary
Tier C
https://85percentopenrate.com/services ↗
Source Article
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Original Research
Canada Post
· Original study ↗
Methodology
Stated as general benchmark 'regardless of the digital medium'; attributed context from Canada Post study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital advertising campaigns: 1% campaign response rate. Source: Canada Post (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-campaign-response-rate-1-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-campaign-response-rate-1-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- campaign response rate for Digital advertising campaigns<br><small>Source: Canada Post (2015) · <a href="https://lighthousedata.io/data/digital-campaign-response-rate-1-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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