B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- ad spend for digital media in France (2014)
Digital media accounted for 25% of media advertising investments in France at the end of 2014.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2014
Entity
Geography
FR
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier B
http://agency-inside.com/2015/03/media-depenses-publicitaires-digital-devant-presse/ ↗
Source Article
Dépenses publicitaires : le digital passe devant la presse a fin 2014 !
La nouvelle est (presque) passée inaperçue, pourtant il s’agit d’une évolution forte qui donne une nouvelle physionomie au paysage médiatique français (et européen puisque le mouvement est même plus fort chez nos voisins). Donc, dans l’ordre d’importance des investissements publicitaires dans les mé…
Original Research
PwC
· Original study ↗
Methodology
Source: PwC Global Entertainment and media Outlook – 2013-2017, SRI
Methodology documented
Segmentation
Industrymedia_entertainment
RegionFR
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
digital media in France: 25% ad spend. Source: PwC (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-ad-spend-overtakes-print-france-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-ad-spend-overtakes-print-france-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- ad spend for digital media in France<br><small>Source: PwC (2014) · <a href="https://lighthousedata.io/data/digital-ad-spend-overtakes-print-france-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.