C
Evidence Grade C
Use with Hedging
Aging
4
4 — click through rate for Diageo (2024)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2024
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (2)
econsultancy.com
Primary
Tier A
https://econsultancy.com/three-brands-using-data-as-creative-fuel/ ↗
Source Article
From pet analytics to automotive matchmaking: Three brands using data as creative fuel
Data is an ingredient, not a strategy. Impactful campaigns by Audi, Diageo and PetPace show how brands can look beyond the obvious. Deep analytics married to creative thinking – taking in everything from Peruvian pets to pre-dinner drinks – can help marketers use data to build human stories that dri…
Also cited by
2026-04-10
Original Research
Econsultancy
· Original study ↗
Methodology
Click-through rate at 4x the industry average.
Study: Unknown
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Diageo: 4 click through rate. Source: econsultancy.com (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/diageo-cocktail-campaign-ctr-2024
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<blockquote cite="https://lighthousedata.io/data/diageo-cocktail-campaign-ctr-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> — click through rate for Diageo<br><small>Source: econsultancy.com (2024) · <a href="https://lighthousedata.io/data/diageo-cocktail-campaign-ctr-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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