B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
9%
9% -- click through rate for Desperados mobile rich media campaign (South Africa) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rook Digital
Primary
Tier B
https://rookdigital.co.za/desperado/ ↗
Source Article
Desperados
Desperados
We are the party
| FORMAT: | Rich Media |
|---|---|
| DEVICE: | Mobile |
| SIZE: | 320X480 |
| COUNTRY: | South Africa |
| OBJECTIVE: | Increase brand engagement and memorability through an interactive ad unit |
Engagement Rate
16%
Click Through Rate
9%
PP (Percentage Point difference bet…
Original Research
Rook Digital
· Original study ↗
Methodology
Agency campaign case study; interactive rich media mobile ad (320x480)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Desperados mobile rich media campaign (South Africa): 9% click through rate. Source: Rook Digital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/desperados-rich-media-ctr-9
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<blockquote cite="https://lighthousedata.io/data/desperados-rich-media-ctr-9" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- click through rate for Desperados mobile rich media campaign (South Africa)<br><small>Source: Rook Digital (2025) · <a href="https://lighthousedata.io/data/desperados-rich-media-ctr-9" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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