B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$3,264,623
$3,264,623 -- ad spend for Denny's (2025-05)
Denny's spent $3,264,623 on its linear TV campaign in May 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$3,264,623
Unit
Currency Usd
Data Vintage
2025-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Simulmedia
Primary
Tier A
https://www.simulmedia.com/book-of-unreached/dennys ↗
Source Article
Denny's TV Ad Spend & Reach
Denny's TV Ad Spend & Reach
Reach More Denny's Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in May 2025
Ad Spend
$3,264,623
Missed Opportunity
76%
of target customers NOT reached
Only 23.5% reach rate = 29M at $113.92 per 1,000
Yo…
Original Research
Simulmedia
· Original study ↗
Methodology
Data provided by Nielsen Ad Intel as of May 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Denny's: $3,264,623 ad spend. Source: Simulmedia (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dennys-linear-tv-ad-spend-may-2025
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<blockquote cite="https://lighthousedata.io/data/dennys-linear-tv-ad-spend-may-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3,264,623</strong> -- ad spend for Denny's<br><small>Source: Simulmedia (2025-05) · <a href="https://lighthousedata.io/data/dennys-linear-tv-ad-spend-may-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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