B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- consumer preference rate for Customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://backup.thedigitalcauldron.com/blog/food-marketing/restaurant-rodeo-saddle-up-for-success/ ↗
Source Article
Restaurant Rodeo: Saddle Up For Success
Original Research
Deloitte
· Original study ↗
Methodology
Cited to Deloitte study
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 85% | |
| 2026 (current) | 60% | -29.4% |
Segmentation
IndustryFood & Beverage
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Customers: 60% consumer preference rate. Source: Deloitte (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deloitte-new-dishes-60
HTML Embed
<blockquote cite="https://lighthousedata.io/data/deloitte-new-dishes-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- consumer preference rate for Customers<br><small>Source: Deloitte (2026) · <a href="https://lighthousedata.io/data/deloitte-new-dishes-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.