B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
22%
22% -- engagement lift for DEIB/ESG sponsorship activations (2024)
Activations linked to DEIB/ESG drive 22% higher engagement compared to traditional sponsorships.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IEG
Primary
Tier B
https://lumency.co/2025/01/22/global-sponsorship-trends-report/ ↗
Source Article
Global Sponsorship Trends 2025
Global Sponsorship Trends Webinar 2025 Audio
Global Sponsorship Trends Webinar 2025 Video
Global Sponsorship Trends Written Report 2025
Global Sponsorship Trends 2025 Report
Executive Summary
The sponsorship landscape is evolving rapidly, driven by shifts in consumer behavior, technological advancem…
Original Research
IEG
· Original study ↗
Methodology
IEG research cited by Lumency
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
Channelevents
Cite this stat
Plain Text
DEIB/ESG sponsorship activations: 22% engagement lift. Source: IEG (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deib-esg-activation-engagement-lift-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/deib-esg-activation-engagement-lift-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- engagement lift for DEIB/ESG sponsorship activations<br><small>Source: IEG (2024) · <a href="https://lighthousedata.io/data/deib-esg-activation-engagement-lift-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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