B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- profitability differential for companies that prioritize customer experience (2026)
Companies that prioritize customer experience are 60% more profitable than those that do not.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://applaunchpartners.com/user-onboarding-your-2026-marketing-guide/ ↗
Source Article
User Onboarding: 2026 Marketing Guide
Original Research
Forrester
· Original study ↗
Methodology
Attributed to a Forrester study; details not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies that prioritize customer experience: 60% profitability differential. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cx-priority-profitability-forrester
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<blockquote cite="https://lighthousedata.io/data/cx-priority-profitability-forrester" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- profitability differential for companies that prioritize customer experience<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/cx-priority-profitability-forrester" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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