B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- profitability differential for B2B organizations with high cross-functional alignment (2025)
Organizations that achieve high levels of cross-functional alignment are 72% more profitable than unaligned peers.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LSA Global
Primary
Tier C
https://www.sharecrm.com/blog/what-is-collaborative-sales-management-breaking-silos-in-b2b-organizat… ↗
Source Article
What is Collaborative Sales Management? Breaking B2B Silos
TL;DR: Collaborative sales management is the strategic process of aligning sales, marketing, and customer success teams around shared data and revenue goals. This guide explores how breaking B2B silos eliminates internal friction, improves conversion rates, and drives predictable growth for internat…
Original Research
LSA Global
· Original study ↗
Methodology
Cross-industry study by LSA Global, cited by ShareCRM
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B organizations with high cross-functional alignment: 72% profitability differential. Source: LSA Global (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lsa-cross-functional-alignment-profitability
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<blockquote cite="https://lighthousedata.io/data/lsa-cross-functional-alignment-profitability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- profitability differential for B2B organizations with high cross-functional alignment<br><small>Source: LSA Global (2025) · <a href="https://lighthousedata.io/data/lsa-cross-functional-alignment-profitability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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