B
Evidence Grade B
Graded
under review
Safe to Cite
Current
15%
15% -- profitability differential for companies with deeply aligned marketing and sales teams (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arisegtm.com
Primary
Tier C
https://arisegtm.com/blog/arise-revenue-engine-os-turn-tactics-into-a-growth-flywheel ↗
Source Article
The ARISE Revenue Engine Operating System™
Original Research
arisegtm.com
· Original study ↗
Methodology
Cited as 'on average' without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies with deeply aligned marketing and sales teams: 15% profitability differential. Source: arisegtm.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aligned-teams-profitability-15pct
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<blockquote cite="https://lighthousedata.io/data/aligned-teams-profitability-15pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- profitability differential for companies with deeply aligned marketing and sales teams<br><small>Source: arisegtm.com (2026) · <a href="https://lighthousedata.io/data/aligned-teams-profitability-15pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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