B
Evidence Grade B
Safe to Cite
Current
84%
84% -- customer retention rate for media industry (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
86
Sources (5)
Zendesk
Primary
Tier A
https://www.zendesk.co.uk/blog/customer-retention/ ↗
Source Article
What is customer retention? Metrics, benchmarks, and strategies
- Zendesk AIPower your service with AI that continuously improves every resolution
- Reporting and analyticsTurn service insights into better outcomes
- MarketplaceFind 1,800+ apps, partners and integrations to serve customers and employees
- Actions and integrationsDrive resolutions across unified …
Also cited by
2026-08-13
2026-08-13
2026-07-16
Original Research
Zendesk
· Original study ↗
Methodology
Industry-specific retention rates from Shopify.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
media industry: 84% customer retention rate. Source: Zendesk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-retention-rate-media
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<blockquote cite="https://lighthousedata.io/data/customer-retention-rate-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- customer retention rate for media industry<br><small>Source: Zendesk (2026) · <a href="https://lighthousedata.io/data/customer-retention-rate-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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