B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- profit increase from retention rate increase for home improvement businesses (2025)
Increasing customer retention rates by 5% can increase profits anywhere from 25% to 95%.
- Attributed generally to unspecified studies
- Presented as a range from 25% to 95%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
gfourmarketing.com
Primary
Tier C
https://gfourmarketing.com/hvac-leads/ ↗
Source Article
High-Quality HVAC Leads | gFour Marketing
6 Ways to Grow Your Home Improvement Business Through Referrals and Repeat Customers
Studies show that growing customer retention rates by just five percent can increase profits anywhere from 25 percent to 95 percent.
Read MoreRely on gFour’s comprehensive relationship marketing to convert happy cus…
Original Research
gfourmarketing.com
· Original study ↗
Methodology
Midpoint of range 25%-95%; source cites 'studies show' with no specific study named (Bain & Company attribution implied but not cited)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
home improvement businesses: 25% profit increase from retention rate increase. Source: gfourmarketing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-retention-profit-increase
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<blockquote cite="https://lighthousedata.io/data/customer-retention-profit-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit increase from retention rate increase for home improvement businesses<br><small>Source: gfourmarketing.com (2025) · <a href="https://lighthousedata.io/data/customer-retention-profit-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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